A website can look great and still not help you meet your business goals.
A beautiful design might catch the eye, but if your users can't easily find what they need or figure out how to take action, it's not working for you. UX (user experience) research utilizes competitor research and user testing to bridges that gap, transforming an aesthetic layout into a strategic asset that actually converts visitors into customers.
Case study
The team at Grafted Fencing was losing hours to dead-end leads and manual estimates.
The Problem
Every phone call was a gamble. To give an accurate fence quote, the Grafted team needed measurements of the property. They had to coordinate schedules, battle traffic, and pull out physical tape measures, only for the lead to politely vanish into thin air.
It was a loop of unpaid driving time and wasted gas. They needed a digital gatekeeper to qualify leads before a human ever started an engine.
Grafted fields
6
calls /week
Estimates take
1.5hrs.
(driving and labor) on average
Estimates are scheduled
2-3
days out, on average
The Solution
Through deliberate UX & Content Strategy, we re-engineered the entire customer onboarding pipeline. Instead of forcing Grafted's team to do the heavy lifting, we designed an interactive, map-based fence cost calculator that lets buyers qualify themselves.
Interactive Map Integration to instantly pinpoint properties.
Intuitive Drawing Tools to trace a yard perimeter with zero guesswork.
Instant Price Calculation for transparency.
Dynamic Add-ons to seamlessly upsell gates and finishes on the spot.
This strategic UX design saves Grafted Fencing
9hrs./week in man hours.
... Plus, it speeds the customer journey by ~48 hours.
Focus on what you do best
You’re an expert at what you do. You shouldn’t have to master user psychology, too.
Ready to chat? Book a call and let's have some fun!
