UX and Content Strategy
Research to convert website browsers into customers
Investment
A website can look great and still not help you meet your business goals.
A beautiful design might catch the eye, but if your users can't easily find what they need or figure out how to take action, it's not working for you. UX (user experience) research utilizes competitor research and user testing to bridges that gap, transforming an aesthetic layout into a strategic asset that actually converts visitors into customers.
Case study
The team at Grafted Fencing was losing hours to dead-end leads and manual estimates.
The Problem
Every phone call was a gamble. To give an accurate fence quote, the Grafted team needed measurements of the property. They had to coordinate schedules, battle traffic, and pull out physical tape measures, only for the lead to politely vanish into thin air.
It was a loop of unpaid driving time and wasted gas. They needed a digital gatekeeper to qualify leads before a human ever started an engine.
Grafted fields
6
calls /week
Estimates take
1.5hrs.
(driving and labor) on average
Estimates are scheduled
2-3
days out, on average
The Solution
Through deliberate UX & Content Strategy, we re-engineered the entire customer onboarding pipeline. Instead of forcing Grafted's team to do the heavy lifting, we designed an interactive, map-based fence cost calculator that lets buyers qualify themselves.
Interactive Map Integration to instantly pinpoint properties.
Intuitive Drawing Tools to trace a yard perimeter with zero guesswork.
Instant Price Calculation for transparency.
Dynamic Add-ons to seamlessly upsell gates and finishes on the spot.
This strategic UX design saves Grafted Fencing
9hrs./week in man hours.
... Plus, it speeds the customer journey by ~48 hours.
Need a UX solution?
Focus on what you do best
You’re an expert at what you do. You shouldn’t have to master User Psychology, too.
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FAQ's
What is UX and content strategy?
UX and content strategy is the process of figuring out what your website needs to say, where it needs to say it, and how people should move through it. Instead of guessing, we apply intentional strategy to every design and content choice. We look at your audience, your business goals, your content, and the overall user experience to create a website that feels intuitive instead of making visitors work for the information they need.
What will I actually receive from a UX and content strategy project?
You'll receive a clear strategic roadmap for your website, not just a bunch of recommendations floating around in a Google Doc. Depending on your project, deliverables can include a site map, navigation structure, user journeys, page-by-page content recommendations, messaging direction, calls-to-action, and other strategic guidance for your website.
The goal is to give you a clear blueprint for what your website should say, where everything should go, and how visitors should move through it. If you're moving into a new website project with us, this strategy becomes the foundation for the design and development process.
Why is content strategy important for a website?
Which is easier to navigate: your favorite grocery store, or a landfill? Okay, I'm being tongue-in-cheek about it, but the point stands: UX is the difference between displaying your site content in a way that users can understand and easily use VS. Displaying your content in a figurative pile.
Because even the prettiest website in the world won't do much if nobody can figure out what you do, where to click, or why they should care. Content strategy helps make sure your website has the right information, in the right places, presented in a way that's useful to your audience and supportive of your business goals. We use backed, human-center design principles, user psychology, and 10+ years of experience to craft a strategic website for your ideal customer.
Do I need UX and content strategy for a new website?
We highly recommend it. Personally, I don't like to design a webpage until I have a business owner's goals taped to a sticky note on my computer. It's much easier to build a website correctly when you know what it needs to accomplish before you start designing pages. Strategy helps us make smarter decisions about your site's structure, content, and user experience instead of trying to fix those things after the website is already built.
Can you help with the UX and content strategy for my existing website?
Yep! And we'll be honest about whether your current website is worth saving.
We'll take a look at what's working, what's confusing, and where your visitors might be getting lost. Sometimes that means reorganizing what you already have. Other times, it means admitting that the website has been patched together one too-many-times and it's ready for retirement.
If it's time for a new website, we'll use everything we learn during the strategy process to build one that's clearer, easier to navigate, and actually works for your business today.
Note: This service is not a website re-design. While branding suggestions will be made, this service's deliverables are content and structure focussed.
How do you know what my website visitors actually want?
We'll start with a live strategy session. We'll look at the information available to us, including your business goals, audience, existing content, competitor landscape, search behavior, and how people currently interact with your website. We'll use those insights to make strategic recommendations rather than designing based entirely on vibes and what looks good to us.
Will UX and content strategy help my website convert better?
Ooooooohhhh yes it will. A clearer website makes it easier for visitors to understand your offer, find the information they need, trust your business, and take the next step. Good UX is about removing the unnecessary obstacles between someone arriving on your website and getting where they need to go.
