SEO and AEO (AI Search)
Get found by people. Get understood by search engines and chatbots.
Investment
Variable
The way people search online is changing.
Most of us know that SEO helps your website show up when people search for what you do. But search is changing. People are increasingly asking AI tools and search engines questions instead of typing in a few keywords and sorting through ten blue links. That’s where AEO comes in.
What I optimize
Search-friendly structure
Your website should make sense to humans and machines alike. I organize your content, pages, headings, metadata, links, and site architecture so search engines can crawl and understand your site more effectively.
Content that answers real questions
I help shape your content around the questions your customers are actually asking, making your website more useful to the people visiting it and more understandable to the systems reading it.
Technical SEO
The behind-the-scenes stuff matters, too. Page speed, mobile performance, indexing, redirects, structured data, accessibility, and other technical details all contribute to how well your website can be discovered and understood.
AEO for the age of AI search
AI-powered search is changing how people discover businesses. I structure your website's content so important information is clear, specific, trustworthy, and easy for answer engines to interpret.
Ai friendly, human centered
Built for search. Written for humans.
The future of search isn't just about where you rank. It's increasingly about whether your business is understood well enough to become the answer.
Whether someone finds you through Google, an AI-powered search engine, a voice assistant, or a good old-fashioned recommendation, your website should clearly communicate who you are, what you do, and why you're worth choosing.
Ready to build a website that's ready to be found?
FAQ's
What is SEO?
SEO, or Search Engine Optimization, is the process of improving your website so search engines like Google can better understand it and show it to the right people. That includes things like your website structure, content, keywords, metadata, internal links, technical performance, and more. In plain English: we're helping Google figure out what you do and why you're worth showing to someone who's looking for it.
What is AEO?
Sometimes called GEO, "Agentic Search" or "AI Search", AEO stands for Answer Engine Optimization. It's the practice of creating and structuring your content so AI-powered search tools can understand it, trust it, and potentially use it when answering someone's question. Instead of only trying to rank as a link on Google, AEO focuses on becoming part of the answer itself. As more an more people turn from traditional web searching to AI-answers, AEO is quickly becoming one of the most powerful marketing secrets.
What's the difference between SEO and AEO?
SEO helps your website show up in traditional search results. AEO helps your content become a useful source for AI-generated answers. They're different goals, but they're not competing strategies. They're complimentary. If you have a website well-positioned for SEO, you're already halfway there. AEO builds on many of the same foundations as SEO, so we're not throwing your SEO strategy out the window just because AI search showed up to the party. An AEO-strategy focusses on providing citable answers for common questions that users are asking AI. For AEO, we position you to be an authoritative source of expert information in your field.
How does AI search decide which websites to recommend?
Lean in, I'm about to share a not-so-secret secret. The answer is authority. AI search systems pull information from multiple sources and use those sources to build an answer. But, the source with the clearest authority will be the one cited (this is what you want to be!). The tone of your website copy, the number of other places online where your business is discussed, your personal expertise on the topic... all those things are considered when AI selects sources. Clear, well-structured content, topical authority, trustworthy information, and a consistent presence across the web can all help your business become a stronger candidate for inclusion. There isn't one magic checkbox that makes an AI recommend you, which is why good AEO starts with good fundamentals.
Can you guarantee that my website will rank on Google or show up in ChatGPT?
No, and anyone who promises a guaranteed #1 ranking or guaranteed AI recommendations deserves a healthy amount of side-eye. Search engines and AI systems use constantly changing algorithms and signals that no agency can control. What we can do is build a stronger foundation, create useful content, optimize your website, and improve the signals that help search engines and AI systems understand your business.
How long does SEO/AEO take to work?
I once had a client ask me why their personal brand website wasn't first on the list when they Googled their name (this was the day after their site launched). SEO and AEO take time. And that's all the more reason to start working on them today.
What's that old idiom? "The best time to plant a tree was 20 years ago, the second best time is today."
So start today. SEO/AEO are more slow burn than overnight success. Some improvements can happen fairly quickly, while meaningful growth in organic visibility can take several months depending on your website, competition, industry, and how much work is being done. SEO/AEO is a strategy you plant and water until it grows, not a light switch you flip and immediately watch traffic explode.
Can you optimize my existing website for SEO and AEO?
Yep. You don't necessarily need a brand-new website to improve your search visibility. We can evaluate your existing site, identify what's holding it back, and make strategic improvements to things like content, structure, metadata, internal linking, and other SEO and AEO foundations.
Wait a minute... is this FAQ section here for Current's own SEO/AEO?
My friend, you just broke the fourth wall of this website! Why yes! There are FAQ sections on all across my site for this very reason! Your girl here wants to get found online, too!
